Ready to run with the big dogs? Then you’ve come to the right place.




Nice to meet you.

We’re Clever Dog Creative, a full service marketing agency focused on elevating loyalty between consumers and brands. We specialize in creating comprehensive marketing campaigns to reach your customers wherever they are and when it matters most. Our strategies train your customers to come, sit & stay.


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Let’s chat. Contact us today for a free consultation.


Current and prospective clients have an easier time finding us and navigating our Firm’s website thanks to Clever Dog. Clever Dog worries about our online marketing, so we can focus our time and energy on better serving our clients.
— Atty. Amanda N. Follett | Schloemer Law Firm


WHY does it matter?

Consumers face a big decision in every buying journey: which provider to choose? As business owners, we can hope potential customers see the value in our own company over the competition … but is that enough?

Quite frankly – it’s not. Consumers need to trust brands before deciding to do business. Most likely, the first time a customer hears about you, it’s through a story.

When you proactively create your brand message, deciding the key elements of your story to consistently share, you become in control of the first impression your business makes.

That’s where we come in.


Our Pack


KAYLIE SMITh | director of marketing

Kaylie Smith combines her passion for creativity with a love of analytics to make powerful, data-driven decisions for effective marketing strategies. She started by earning her BFA in Graphic Design, has a background in ecommerce, experience in leadership and a wealth of digital marketing knowledge. Now, she leads the Clever Dog pack in day-to-day operations and strategy as a full-service marketing director. She gets a kick out of optimized marketing campaigns with the most visually-appealing, creative designs — these are a total win-win.

Kaylie spends her free time exploring the outdoors, going to concerts or staying in to play a video game. She also enjoys spending time with her own clever dog: an adopted corgi/spaniel mix named Heather.


BRAD PETERSON | president & CEO

Brad Peterson brings over two decades of sales management & business development to the Clever Dog team. Most of Brad’s career has been invested into the manufacturing and industrial market segments. Brad believes in hiring talented professionals, aligning them with a clear vision and supporting them so they can perform to their potential.  

Brad has been married to Betsy for 35 years.  Together they raised four children and have 7 grandchildren. He is actively involved in Crossroads Community Church in Sheboygan, WI as a LifeGroup Leader.  In his free time, Brad enjoys raising and training English Setters for hunting and field trials. 



Jordan Peterson has been selling & marketing industrial manufacturing equipment since 2012. Earning a BS in Business Administration with an emphasis in sales, marketing and entrepreneurship from University of Wisconsin-Stout, Jordan began his journey into the manufacturing industry in 2012. While working with metal fabricators in Wisconsin, he quickly learned to utilize his experiences as a former collegiate athlete to bring energy and a disciplined approach to each of his projects. In 2017 Jordan relocated to Tennessee to spearhead a territory expansion--the creation of On Point South.

Jordan enjoys spending his spare time in the great outdoors hunting, fishing and playing golf. An ardent Wisconsin sports fan, he currently resides and works in Nashville TN.



Joshua Peterson serves Clever Dog in the operational and finance role. Since 2016 Josh has worked as a Technical Sales Engineer for an industrial sales & marketing company in the metal manufacturing industry. Previously he spent 5 years as a Facilities Engineer with a Fortune 500 company and currently serves as an Engineer Officer in the Army National Guard. Josh has a BS in Engineering Technology from the University of Wisconsin-Stout and an MBA in Finance from the University of Wisconsin-Whitewater. He resides in Pewaukee, WI with his wife Alix and enjoys spending time outdoors hunting and fishing.

Interested in joining our team? Use our Contact page to get in touch.