Sheboygan Based Company Grows With Digital Marketing Firm Acquisition

Ownership Switch Creates Comprehensive Service Opportunities Via On Point HoldingsClever Dog Creative, a full-service marketing agency, is under new ownership as part of a strategic decision for On Point Holdings to provide more comprehensive service to its existing client base.Clever Dog is now the third company under the On Point Holdings umbrella. Brad Peterson, CEO of On Point Holdings, looks forward to strengthening client relationships and growing this division of the company.“We are pleased to announce the acquisition of Clever Dog Creative, llc. Clever Dog, a full service marketing company, specializes in the website development and social media platforms that build strong bonds through creative and relevant processes for their customers,” Peterson said. “We bring a strategic mindset grounded in data driven decision making, so that our clients trust what their marketing spending is going towards.”On Point Holdings is comprised of three entities that will work together.On Point Solutions is a professional metal fabrication equipment distributor and serves manufacturers throughout a ten-state region with best-in-class equipment, factory automation and systems integration.Big Game Steel is a product development company that offers broad and innovative solutions that utilizes the best of class technologies within the metal fabrication industries.The acquisition of Clever Dog Creative allows On Point Holdings to serve clients under these areas in a new way.“This strategic acquisition forms significant synergies between all of On Point Holding companies as well as our existing customer bases,” Peterson said. “We are excited to continue to work with Lyssa Schmidt who will be assisting On Point management through the transition of ownership and development of new market leading process. On Point Holding companies include: On Point Solutions, Big Game Steel and now Clever Dog Creative, llc. “Lyssa Schmidt, founder and previous owner, remains dedicated to serving Clever Dog’s clients and supporting the On Point Holdings’ team during this ownership shift to ensure a seamless transition.“I pursued this shift in ownership to create room for my personal interest in focusing on content writing services for nonprofit and for-profit entrepreneurial organizations,” Schmidt said. During this transition, I will continue to be hands-on with the company and look forward to working alongside the On Point group to support our clients’ needs. Clever Dog Creative has always promised to deliver a satisfying client experience, and nothing about that will change. Our clients are in great hands as we join forces with the On Point Holdings’ companies.”If you have any questions about this acquisition, feel free to reach out to Brad Peterson at