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Clever Tricks

2017 Holidays & Hashtags to Remember

Holidays and hashtags can be tough to keep track of. Frequently, many of our clients come to us because they realize they just missed a huge opportunity with social media the day or week before. Has this happened to you? “Yesterday was Valentine’s Day! I own a flower shop and we sell tons of candy too, how did I forget to post something to remind people to come in and visit me for this huge romance holiday?!” Now your competitor thought ahead and not only posted ON Valentine’s Day, but started […]

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Launching a Website: How We Make the Process Simple

Launching a website can seem like an overwhelming project – there are a multitude of steps and various decisions to make … many times it seems like it could be a process that takes a half a year. The good news is, it doesn’t have to take that long! When we work together on a project, we have processes in place that help move our team through the project with a typical start to launch timeline of only 2 to 3 months! Our process starts with a solid discovery phase […]

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Easy Ways to Market Your Website

While the world of websites originated in HTML and other codes, many powerful programs exist that make the website design process more intuitive. WordPress is one of the many website builder platforms available, and it’s where we build all our websites. We love this builder because it’s dashboard is very easy to use – which our customers love – and the tool has many plug-ins that make other marketing strategies seamless to implement. Here’s 3 examples of strategies to use for marketing your website built in WordPress: Blogging: Blogging is […]

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Great Website Design for a Lasting Impression

While there are some standard mistakes to avoid when it comes to website design — your business is unique and your website should vary in look and feel from other companies – even in your same industry. This is good, it helps differentiate your brand and, when done effectively, directly communicates to your specific target audience. When we approach a new website project, we first take a step back to consider that unique message and design a look that matches the way you’d like customers to view your brand. After […]

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Website Traffic that Matters for Your Business

If you build it, they will come. This is definitely true to a point about website traffic — if you’re online, someone is bound to find your website. Certainly, your customer’s odds of finding you online increase (Want a higher-converting site? Follow these SEO tips and avoid these design mistakes). But, how do you monitor your website traffic? How many people visit every day? Are they staying? Or is the website scaring them away? When you launch a website for your business, you should always install some sort of website traffic […]

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③ Quick Tips to Raise your Google Relevance Score

Do you really need to ‘pay to play’ for Google rankings? No. Check out these free tactics for increasing your Google relevance score organically!

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3 Tips to Improve SEO for Free

Considering these quick, free ways to improve SEO is important to your business! If there were a customer eager and willing to buy your product or service, would you hide from them or pop out and shake their hand? Our guess is the latter, which is why it’s important for you to consider your website’s performance when it comes to search engine results — when you rank high, your website is shaking that customer’s hand for you. So, how do you make sure you’re not hiding? Here are 3 great […]

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Clever Dog & Other Women Owned Business Grow Despite Difficult State Atmosphere

**Press Release** Women Owned Business Growing Despite Difficult State Atmosphere While Wisconsin lags behind other states in growth of privately held, women owned business, this innovative marketing firm is expanding its reach. A women owned business is expanding its reach, personally bringing clever inbound marketing strategies to the Appleton area. Clever Dog Creative uses social media, website design and clever content to help businesses expand their digital reach. To date, this firm has primarily served Washington, Milwaukee, Ozaukee and Waukesha counties. Founder Lyssa Schmidt, originally of Kimberly, relocated to the Fox Valley […]

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3 Skills to Look for When Hiring a Social Media Manager

Social media marketing is an excellent tool to use in growing your business, the key is putting in the time and effort to do it in a way that will pay off. Many business owners and marketing departments are too busy focusing on the day-to-day of their operations and specific roles to pay enough attention to what is happening on your social media platforms — therefore having no real understanding of what’s effective. Hiring a social media manager or team of social media experts through an agency will help your […]

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Email Marketing: Q&A

We had a super engaging Master Your Marketing workshop this morning focusing on email marketing. There were so many great questions, we wanted to share both the answers and additional resources right away with you. The key with nearly every single one of these questions is to consider the following: Who is your target market and what does their life look like? Q: What is the ideal character count for an email subject line? A. This  will depend if your users generally zoom in on their email screens, but Marketing Sherpa […]

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